Michael Jordan focusing on his pre-shot routine Selling is a Sport Selling is like sport. Getting good at it requires sweat. Sweat comes from practice, but not just any practice. Good practice requires a focus on what matters which is found through deliberate practice . The champion’s mindset is simple: “ focus on the process and the outcome will follow. ” At the beginning of my career in Business Development, I often felt lost. I had too many prospect lists, some in my CRM,