Louise Banks, a linguist is enlisted by the US Army to discover how to communicate with extraterrestrials. Arrival, 2016 Why Sales Efforts Fail In my previous insights, I shared two main reasons why sales effort fails: lack of leads, lack of discipline.   Now, you’re getting the leads. You’re doing the meetings.  You’re presenting your product’s strengths and features and the advantages of working with you… but somehow, only a few people are buying.   Frustration buil