The Spark
AUREKO started with one brutal fact:
Finance creates experts. Few Top Performers .
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Everyone pitches products.
Everyone manages risk.
​Everyone forecasts markets.
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The Art of Selling? Nowhere.
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In the most competitive industry on the planet,
the core skill to raise assets is barely addressed.
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Where others see a gap, we decided to see an opportunity.
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AUREKO's mission is to turn Sales Professionals into Top Performers.
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This isn’t a workshop.
This is a launchpad
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Fast. Precise. Actionable.
A place to:
Think sharper
Execute smarter
Outperform yourself
This is not rocket science.
We bring the process.
You bring the hunger.
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“Become your edge”
Cédric
My career in Finance spans risk management, manager selection, and sales at firms including Citadel, UBS, Merrill Lynch, Fundana and Lombard Odier. In 2023, I founded Seneko, a boutique specializing in Alternative Managers, blending analytical rigor with commercial intuition.
I was never formally trained in Sales. This is exactly why I obsessed over learning, testing, iterating, and improving.
That journey took me from a 1% conversion rate… to 30%.
In 2025, I launched Aureko so smaller firms could benefit from the lessons, mistakes, and systems I’ve refined over 15 years.
I believe anyone, at any level, can keep improving — millimeter by millimeter.
What drives me
Human Connection
I built a pension fund client base by asking sharper questions and listening beyond the surface. One question at 2 a.m. secured my first major client.
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Process
At Merrill Lynch and Citadel, I rebuilt processes that made teams safer and sharper. I hate mistakes so I design systems that make them rare.
Discipline
During my army officer training, a 100 km march taught me that discipline beats motivation. That same mindset fuels my work today — and the Aureko method.
Insight
At Citadel, Ken Griffin would spotlight high-performing teams at our annual conferences. When asked for their “secret insight,” their answers were always the same: lots of trial and error by smart people solving tough problems. Insights come from small steps and lots of work.
Discipline
Sales performance is not about talent or motivation. It’s about courage and discipline.
A disciplined sales process removes friction, doubt, and mental noise.
When the system is solid, your mind is free.
You stop thinking about what to do next and can focus on what really matters: listening, asking better questions, and applying the art of connection.
Connection
We have more tools to communicate than ever, yet we connect less and less.
Connection starts with genuine interest in the human in front of you.
In a world of automated emails and AI, human connection is the real differentiator.
But real connection requires courage: the courage to slow down, to listen, and to ask questions without hiding behind a screen or a pitch.