The Spark
AUREKO started with one brutal fact:
Finance creates experts. Not Top Performers .
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Everyone pitches products.
Everyone manages risk.
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Everyone forecasts markets
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The Art of Selling? Nowhere.
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In the most competitive industry on the planet,
the core skill to raise assets is barely addressed.
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Where one may see a gap, we decided to see an opportunity.
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We built AUREKO to do one thing:
Turn Sales Professionals into Top Performers.
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This isn’t a workshop.
This is a launchpad
Fast. Precise. Actionable.
A place to: Think sharper, Execute smarter and Outperform your own self
Our DNA is simple:
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Limits exist to be pushed
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Growth demands discipline
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Excellence comes with practice
This is not rocket science.
We bring the process.
You bring the hunger.
“Become your edge”
Cédric
My career in Finance spans risk management, manager selection, and sales at firms including Citadel, UBS, Merrill Lynch, and Lombard Odier. In 2023, I founded Seneko, a boutique specializing in Alternative Managers, blending analytical rigor with commercial intuition.
I was never formally trained in Sales. This is exactly why I obsessed over learning, testing, iterating, and improving.
That journey took me from a 1% conversion rate… to 30%.
In 2025, I launched Aureko so smaller firms could benefit from the lessons, mistakes, and systems I’ve refined over 15 years.
I believe anyone, at any level, can keep improving — millimeter by millimeter.
What drives me
Human Connection
I built a pension fund client base by asking sharper questions and listening beyond the surface. One question at 2 a.m. secured my first major client.
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Process
At Merrill Lynch and Citadel, I rebuilt processes that made teams safer and sharper. I hate mistakes so I design systems that make them rare.
Discipline
During my army officer training, a 100 km march taught me that discipline beats motivation. That same mindset fuels my work today — and the Aureko method.
Insight
At Citadel, Ken Griffin would spotlight high-performing teams at our annual conferences. When asked for their “secret insight,” their answers were always the same: lots of trial and error by smart people solving tough problems. Insights come from small steps and lots of work.
Discipline
During my officer training in the army, one test was a 100 km march at the end of survival week. While exhausted, I gave a media interview where I argued that four months of training could be reduced to three, already showing my obsession with
process and discipline.
Connection
After nearly two years of discussions with a public pension fund, I found myself at 2a.m. sharing a drink with one of its investment committee members. I asked him a simple question: “What’s important for you today?” He was stunned as no one had ever asked. His reaction told me I had his trust. That simple moment of connection secured my first major pension fund client.