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DNA

I do not have a big brand. No big team. No magic product that solves everything.
 

Just a set of sales strategies I’ve refined over 15 years, the ones that took me from a 1% to a 30% conversion rate.
 

I’ve always been drawn to underdog stories, especially the Oakland A’s.
In 2002, they had a tiny budget: $40M vs. the Yankees’ $125M.


Yet General Manager Billy Beane ignored tradition and focused on one metric that truly predicted success:
 

“Does he get on base?”
 

Data over ego. Process over noise.
 

Result?
103 wins, a 20-game winning streak, and proof that analytics beat money.

 

That’s the mindset behind Aureko:

 

Use

            the right data
            the right habits
            the right process

​

and you can outperform bigger players.
 

Philosophy

    Leads

x  Meetings/Lead

x  Conversion Rate

x  Average Ticket

​

= Assets Raised

Raise assets by improving what YOU control:


•    Better insights → more leads
•    More discipline → more meetings
•    More connection → higher conversion

 

Insight. Discipline. Connection.
 

Use the right indicators and the right tactics, and results follow.
 

Apply the methodology consistently for 3 months, and your trajectory changes.

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