
DNA
I do not have a big brand. No big team. No magic product that solves everything.
Just a set of sales strategies I’ve refined over 15 years, the ones that took me from a 1% to a 30% conversion rate.
I’ve always been drawn to underdog stories, especially the Oakland A’s.
In 2002, they had a tiny budget: $40M vs. the Yankees’ $125M.
Yet General Manager Billy Beane ignored tradition and focused on one metric that truly predicted success:
“Does he get on base?”
Data over ego. Process over noise.
Result?
103 wins, a 20-game winning streak, and proof that analytics beat money.
That’s the mindset behind Aureko:
Use
the right data
the right habits
the right process
​
and you can outperform bigger players.
Philosophy
Leads
x Meetings/Lead
x Conversion Rate
x Average Ticket
​
= Assets Raised
Raise assets by improving what YOU control:
• Better insights → more leads
• More discipline → more meetings
• More connection → higher conversion
Insight. Discipline. Connection.
Use the right indicators and the right tactics, and results follow.
Apply the methodology consistently for 3 months, and your trajectory changes.
